THINK LAB RESOURCES
Insights
Fresh perspectives on B2B growth, content strategy, AI systems and smarter business decisions.
Insights
LN.008 - Who Owns Your Company’s AI Knowledge?
Most companies are still asking the obvious AI questions: Which model is best? Which assistant should the team use? Should we choose ChatGPT, Claude, Gemini, or something else? Those questions matter, but I think there is a much bigger one sitting underneath all of them: Who owns your company’s AI k
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LN.007 - Your Business Doesn
For many businesses, the first step into artificial intelligence has been relatively simple: give employees access to a chatbot. It is easy to understand why.
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LN.006 - Why Your Business Shouldn
For the last few years, the AI conversation has been dominated by one question: Which model is the best? ChatGPT? Claude? Gemini? Grok? An open-source model? Whatever launched last week? Every new release seems to arrive with the same promise. It is smarter, faster, cheaper, better at reasoning, bet
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LN.005: What Is an Agent Harness and Why Should Business Leaders Care?
For most businesses, the first experience with artificial intelligence has been relatively simple. An employee opens ChatGPT or another AI platform, asks a question, receives an answer, and then takes that information somewhere else.
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LN.004: Why Choosing the “Best AI Model” Is the Wrong AI Strategy
Every few months, the AI industry seems to crown a new winner. A new model launches, benchmark results start circulating, comparison charts appear, and suddenly the conversation shifts.
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LN.003: Your Business Has an AI Vendor Lock-In Problem and Probably Doesn
Most businesses do not think they are locked into an AI platform. After all, nobody signed a ten-year agreement with ChatGPT.
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LN.002: Stop Building Your Business Around AI Models
For the last few years, businesses have been asking a familiar question: Which AI should we use? Should it be ChatGPT, Claude, Gemini, Copilot, or something else entirely? At first glance, that seems like a reasonable place to start. After all, if your company wants to adopt AI, choosing the right p
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LN.001: The Biggest AI Risk Businesses Aren’t Talking About
Why Businesses Need to Stop Building Their AI Strategy Around a Single Model Artificial intelligence is moving so quickly that it is easy to become consumed by the competition between models. Every few weeks, another provider announces a new release, a benchmark improves, or a feature appears that s
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